Updated: Mar 29, 2019
Influencer marketing is not a new thing, yet we are all acting like it is. Celebrity endorsements, which have been going on since the 50’s, is a form of influencer marketing. How can your B2B utilize influencers to grow YOUR digital influence?
First: Collect emails and links from the top 100 bloggers in your B2B industry.
Problem: Social Media influencers are confused on how to price themselves and people seeking their assistance are confused about how to approach them, often asking for too much for too little.
Solution: Provide more value to the influencer than what you are asking for. Content is expensive and timely to create. The value we provide: is saving the influencer time and money in the production of the material. Offer this as a free service. The person contacted, more than likely has not seen an introduction like this. Be a giver, not a taker. The strategy will be more likely to provide positive results than merely asking for a shout out.
Result: By creating a win-win senario, you get your companies content seen by the influencers audience, free of cost, and if it is successful will continue to use their audience to your advantage! Producing more digital attention and growth for your business that provides qualified leads.