If a picture paints a thousand words, what picture does your content paint?
To create content that paints a picture of you as someone dedicated to your ideal customer and as someone who really speaks their language you need to show that you not only have knowledge but that you are able to express ideas and assume leadership. In short, you need to get people to like you by making an effort to get to know them.
To get people to like you, Dale Carnegie recommends that you:
Become genuinely interested in other people.
Remember that a person’s name is to that person the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important – and do it sincerely.
Although written in 1936, Carnegie’s advice in “How to Win Friends and Influence People” still holds true today. If you are in business, then ‘dealing with people’ is probably one of the biggest obstacles you face. The ability to connect with people with finesse and clarity is a skill/tool that we should all tweak once in a while.
No bot can engineer a personality, lead people, or arouse enthusiasm. So, take a minute and ask yourself if you know what your audience really wants. Once you know what your audience really wants, it is a lot easier to get responses, generate genuine interest, and resonate with them.
So, how can you use this information to get to know your audience better?
Create a quiz. With a quiz done right, the insight you extract from the answer analytics will be invaluable and insightful.
Include a survey in your automated welcome sequence. Make it as personal as possible. Write as if you were talking and let your personality shine through.
Offer free customer calls. Be truly present. Listen. And leave the pitch for later.
Reach out to potential customers after looking at their online profile (Facebook, LinkedIn) with a personalized note
Once you have more knowledge about what your ideal customer wants you will be armed with the insight to pull a fast one: to leave your audience thinking “How the heck did he/she read my mind?”