We had to establish a baseline for Fit247 due to the lack of past online activity. We analyzed the type of ads that were being run on Google and Facebook by competitors in the UK.
FIT247 is a women's wear e-commerce business that primarily sells leggings.
Facebook Campaigns were non-existent and FIT247 wanted to start growing their business via Facebooks ads.
We tested markets & interests among FIT247’s known target audience. Once we found the most profitable audiences we started to scale the ad spend leading to a 3.26X-lifetime return on ads spend.