AyA Kitchen Gallery
2000 Visitors in First Month
21 Qualified Leads on $40,000 Sales
AyA Kitchen Gallery is a Canadian Kitchen Home Renovation Designer which specializes in manufacturing and installing modern kitchens.
The landing pages were very basic for the franchises, no advertising history or online marketing history. NADA! So we didn't have a benchmark of any sort until we conducted our industry analysis.
How We Got There
We had to establish a baseline for AyA Kitchen Gallery due to the lack of online activity in the past. We analyzed the type of ads that were being run on Google and Facebook by competitors in the Toronto Area.
Using the data collaborated in the analysis, we identified keywords (Google Adwords), targeting parameters and creative optimization (Facebook) and developed a design for an optimal landing page.
The landing page is the true deciding factor. We found most competitors did not have a dedicated landing page and their websites were quite messy, therefore, the landing page was a primary opportunity.
Upon the landing page completion we started low budget facebook and google ads for testing.
Once testing was complete we used the data to optimize the ads. Leading to 21 qualified leads in the first month and 25 more leads that were added to the pipeline.
Visitors In Landing Pages First Month