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CitizenRad

(E-Commerce)

How we increased website traffic from 20 views a week to 300+, therefore influencing sales by 10x.

Our Client

CitizenRad is a way of life. A state of mind. It is for those of us who choose to break from traditional constraints and explore our identity. Buyers express who their identity through RadTagz (Charms that go onto the bracelet).

Challenges

The success of the company is built around having a strong brand in a clouded market (E-Commerce Bracelets).

How We Got There

Start

In the beginning, there was not an establishment of brand awareness. Our first step as a team was to assess what other bracelet brands are doing around the world. We looked at what markets they were in, what type of content are they producing and ultimately how they are attracting customers to their stores in a filled market.

 

This information allowed us to compile the best strategies from competitors and mould it into our own.  

Ongoing

Within the first three months of strategy implementation, we increased website traffic by 300% without the usage of Ads! We did this by creating videos and blogs that developed the brand in its local region (Toronto, Canada). 

We used an inbound method where the content was informational and inspiring, which encouraged viewers onto the site to either purchase the product or give us their email, allowing us to "retarget" them individually. 

Future 

Adding onto our strategy, we added another brand awareness campaign​ where we reached out to influencers to see if we could use them as brand ambassadors. 

We were able to acquire Olympic influencers onto the team as brand ambassadors in preparation for the upcoming 2020 Olympics. The brand ambassador strategy was able to drastically increase our brand awareness campaign and lead to 6 influencers within the first week of execution! 

Results

6

Olympic Influencer Deals

300%

Increase In Traffic

126%

Increase In Sales

Services Used

Market Assessment &

Content Marketing Strategy

Content Creation (Video)

Copywriting, Community Management